EXCLUSIVE: Lay's Debuts Its Next New Potato Chip Flavor

The people have spoken.



Most Popular

After months of voting, America has crowned a new Lay's "Do Us A Flavor" winner. Ellen Sarem from San Antonio, Texas is walking home a million dollars richer tonight for her "Crispy Taco" flavor idea.

Sarem says tacos were the first meal she cooked for her now-fiancé, and though she got off to a rough start – she forgot the cheese and salsa, oops – she has since perfected the recipe, and now it's available in chip form.

Advertisement - Continue Reading Below

"You can taste the crunch of the taco shell, the spiciness of the beef, the sharpness of the cheddar, even the freshness of the lettuce, it's amazing," Sarem said in a press video. "Lay's did an amazing job."



Most Popular

Sarem was one of three finalists in this year's "Do Us A Flavor" competition, along with Lindsay Hoffman's Everything Bagel with Cream Cheese and Gregory Pope's Fried Green Tomato flavors.

Millions of fans voted on Lay's website and social media between July 24 and October 8, with Sarem's Tex-Mex flavor coming out on top. As Sarem herself said, now people can have taco night any day of the week.



This is the fourth time Lay's had held the contest in the U.S., with past winners coming up with flavors like Southern Biscuits and Gravy and Cheesy Garlic Bread.

Lay's announced this year's winner at a reveal event in Dallas this evening. No word yet as to what Sarem will do with her winnings, but since she is engaged, hopefully her earnings will take some of the stress off wedding planning. Perhaps Crispy Taco Lay's party favors are in store?

You can find Crispy Taco Lay's in stores now.

RELATED VIDEO:

.

Download the TheNextTycoon app.

Food News
Share
Rita Ora Says She Was Denied Entry To A Gordon Ramsay Restaurant Because Of Her Outfit
GIF
Food News
Share
Toy Story Land's Restaurant Will Look Like A Giant Lunch Box
Food News
Share
Halloween Lunchables Are Here To Make Our Childhood Dreams Come True
Food News
Share
Merry Christmas to Us: Blue Bell's Christmas Ice Cream Has Arrived In Stores
Food News
Share
[UPDATED] Jose Andrés Has Fed More Puerto Ricans Than Any Other Relief Organization
Anthony Bourdain
Food News
Share
Anthony Bourdain On The Sexual Harassment Claims Against Celebrity Chef John Besh's Company
Food News
Share
Chocolate Wine Is Here, And We'll Be Drinking It All Winter
avocado toast
Food News
Share
Avocado Lovers: Someone Actually Wants to Hire You to Eat Avocados All Day
Food News
Share
People Are Losing It Over This Clear Pumpkin Pie
Food News
Share
John Mayer Celebrates One Year Of Sobriety With The Best Message