Snickers has dabbled in specialty flavors — cookies, almond, and "crunchers" have come out, to name a few — but compared to brands like Oreo, which seems to pop out a new flavor every week, the classic candy tends to stick to its roots.
That's what made the announcement of three new specialty flavors all the more surprising: It's the first time the brand has debuted so many flavors at once, and they're announcing it months ahead of time.
Next June, Fiery, Salty and Sweet, and Espresso-flavored Snickers will be available in stores for a limited time. Playing off the "You're not you when you're hungry" campaign, each flavor corresponds to a mood the Snickers can fix. If you're feeling wimpy, grab the fiery bar. Indecisive? Salty and sweet it is. And when you're irritable, espresso apparently does the trick.
Though the candy won't be on shelves for quite some time, TheNextTycoon editors got a sneak preview of the new flavors, and had plenty of opinions to share. Here's the general consensus:
The new bars all have peanuts, caramel, and milk chocolate; it's the nougat that's infused with a new flavor. The fiery bar has a hot pepper nougat, though some editors thought it had more of a chili flavor than pepper. One editor described it as the friend that you think is really cool, then unexpectedly shows up to a party WAY too drunk. The flavor definitely sneaks up on you, but if you like red hots, you'll probably enjoy this flavor.
"That's something you wouldn't give to your enemies."
"It's a little irritating."
SALTY & SWEET
This bar's nougat is salted-caramel flavored. Some people got a bite of sea salt, but otherwise, thought it tasted pretty similar to a normal Snickers. It's the friend you didn't really invite to the party, but will talk to anyway.
"It's definitely more salty than sweet."
"It's literally the same."
Finally, there's the espresso flavor. Editors were split on this one; some (myself included) thought it had a strong coffee taste, others thought it tasted like a normal Snickers. One outlier thought it tasted like a buttered popcorn Jelly Belly, which could be a good thing.
"If you like coffee, you'll like the espresso."
"Espresso is like coffee breath."
All in all, none of the new flavors were particularly amazing — it's hard to top the original, after all — but they're interesting enough to warrant a try.
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